KEYNOTE
45 to 60 minutes on stage.
As the opening: the room is awake for the rest of the day. As the closing: people leave with something they keep.
Your event gets better ratings. And one idea that still works on Monday.
More about keynotes →International Keynote Speaker
Every transformation I saw at SAP had a solid business case.
The ones that actually worked had something else as well. That’s what my keynotes and masterclasses are about.






























KEYNOTE
45 to 60 minutes on stage.
As the opening: the room is awake for the rest of the day. As the closing: people leave with something they keep.
Your event gets better ratings. And one idea that still works on Monday.
More about keynotes →MASTERCLASS
One or two days with your team.
At the start of a project, so the change begins with people and not with the system. Or when your team needs to be stronger in front of clients.
Sharper pitches. Clearer conversations with customers. Leaders who see their own effect.
More about masterclasses →COACHING
One to one.
When one presentation has to work. Or when you want to get better on stage yourself.
A pitch that wins.
More about coaching →I spent 36 years in IT, and I ran technology at SAP for Middle and Eastern Europe. In every wave, the projects failed on the same thing. Not the technology. The people.
Brain science explains why that happens, and what to do about it. That is what I bring to a stage, to a team, and to a one to one.
Leaders from the SAP world and beyond.
Lukas Förster
Head of SAP SuccessFactors Germany · Member of the Management Board, SAP Germany
"His exciting presentation on current findings in neuroscience and technological developments greatly enriched our event!"
Tina Vidergar
Head of Business AI, SAP CEE
"His keynotes are not just presentations; they’re thought-provoking experiences that leave a lasting impact."
Cristina Ricaurte Castilla
Regional VP, Customer Advisory & Digital Transformation, SAP
"Have you ever felt so energized after a presentation that you want to start brainstorming and working immediately after? That is the feeling after seeing Mark Raben on stage."
Thomas Herbst
COO, All for One · Founder & Managing Director, apsolut Group
"Mark Raben is an exceptional speaker who not only informs but also inspires with his presentations."
Rüdiger Linhart
CEO, ALLDATA IT-Systeme
"Mark’s keynotes and moderations are characterised by the combination of content expertise, verbal fluency and the ability to convey content with humour and clarity."
Martina Klenkhart
Head of Manufacturing, Commerce & Services, msg Plaut Austria
"Mark’s keynotes are like an expedition. He takes the audience along to explore innovation together, breaking down complex technology until people can actually grasp it."
The questions organisers ask me most.
Change, artificial intelligence and the brain. Mostly the question why transformations fail on people and not on technology, what brain research says about that, and what you can do differently on Monday. The examples come from 36 years in IT and from my time as CTO at SAP Middle and Eastern Europe.
German, English and Dutch. Also the questions afterwards and moderation.
Usually 45 to 60 minutes. A shorter impulse from 20 minutes works too, and with an interactive part it can run longer. A masterclass takes anything from half a day to two days, depending on the programme.
A keynote opens a topic for a big audience. A masterclass works with a group on how to use it in their own work. In one to one coaching you work on a case of your own, usually a presentation or a pitch.
Leadership teams, IT and business teams in the middle of a transformation, SAP user groups, and conferences about technology, AI and change. Sometimes twenty people in a boardroom, sometimes more than a thousand in a hall.
The earlier the better, but short notice often works. Send me the date and you get a straight answer.
